Did you know that you may have the same length of foot as someone else but need a different size shoe? That is why we use a Brannock device to measure your foot’s heel-to-toe length, heel-to-ball, and midfoot width. Furthermore, there are different fittings for short-toed feet and long-toed feet. Our shoe-fitting incorporates not only overall length (heel-to-toe measurement) but also arch length (heel-to-ball measurement). Shoes are designed to flex at the ball of the foot, what we call the “breaking point”. A proper fit should give room for your ball-joint to move freely while giving you plenty of toe room. Just as shoes have different shapes they also have different breaking points. Our staff takes all three measurements with weight on your foot and without weight on your foot. By observing these measurements, we can see how your foot moves in your shoe with every stride. Blisters, hotspots, and rubbing are common side-effects of not taking these three different measurements in consideration when finding a running or walking shoe.